Human Element launches Shopify B2B portal for Implus Brands

By AI, Created 3:06 PM UTC, May 26, 2026, /AGP/ – Human Element has launched a new B2B web portal for Implus Brands on Shopify, adding dealer ordering tools, product browsing without login and easier site management. Early results point to higher sales volume, with Implus reporting the new site is tracking ahead of 2025.

Why it matters: - The new portal is designed to make wholesale ordering faster for dealers and easier for the Implus sales team to support customers. - Implus says the site is already tracking ahead of 2025 in sales volume, an early sign the upgrade is paying off. - The launch gives Implus more control over product changes and site updates without outside support.

What happened: - Human Element launched a new business-to-business web portal for Implus Brands on Shopify. - The portal serves Implus Brands, a global leader in fitness accessories and devices. - The project included discovery work, site architecture, Shopify development, B2B feature builds and data migration preparation. - Human Element also integrated the Salsify product information management system and provided guidance for the Microsoft D365 ERP integration. - The portal is live at b2b.implus.com.

The details: - The portal includes a wholesale order grid that mirrors a previous manual order submission process. - Dealers can browse products without logging in. - The user interface is built for B2B shopping rather than consumer retail flow. - The Implus team can change the site and product mix internally without relying on outside help. - Human Element’s work followed a discovery period focused on what the previous site needed most.

Between the lines: - The project shows a common B2B ecommerce shift: move ordering friction off manual processes and into self-serve digital tools. - The expanded online catalog and custom features are meant to give the Implus sales team better access to products and pricing. - Implus’ early sales results suggest the new workflow may improve both customer convenience and revenue performance.

What’s next: - Implus will continue using the new portal as a core wholesale channel. - Human Element expects Implus to keep growing with the upgraded site and the added B2B functionality. - Future changes can be handled more quickly because the internal team now has more control over content and product assortment.

The bottom line: - Human Element turned Implus’ wholesale storefront into a Shopify-based B2B portal built for faster ordering, easier management and stronger sales results.