See Circles opens private beta for discovery software

See Circles has opened a private beta to test software that surfaces a smaller set of relevant, reachable options across people, places, events and experiences. The Los Angeles company is betting that reducing search and sifting can help turn everyday discovery into action.

Why it matters: - See Circles is trying to change how people discover opportunities by doing more of the filtering up front. - The private beta tests whether software can surface fewer, better options instead of pushing users into another feed or directory. - The company’s approach could matter for people who want relevant possibilities without spending time searching, comparing and sorting.

What happened: - See Circles opened a private beta on September 1, 2026, in Los Angeles. - The software is designed to bring forward a smaller number of relevant, reachable possibilities across people, communities, events, places, offers and experiences. - Co-founder Avi Shaked came up with the idea during a cross-country drive, when he realized he was likely passing notable places and experiences without knowing they were there. - Co-founder Drew Mohar framed the product as a way to help users find what they do not yet know to search for.

The details: - The product uses geography to answer a basic question first: whether something is within reach. - See Circles is built to reduce the need for users to manage separate searches for different kinds of opportunities. - The company wants users to control what context they share, then let the software do more of the work. - Mohar said users decide what See Circles knows about them, and the system should remain useful without requiring maximum personal data. - Businesses, venues and organizers can also participate, but relevance remains the gate. - Offers and experiences are expected to add value to the moment, not just buy attention. - The company is inviting journalists and selected partners to request a private demonstration and founder briefing during the beta period. - The company listed a social link at Visit us on social media.

Between the lines: - See Circles is positioning itself against the idea that more content automatically means more value. - The product’s real test is whether it can turn discovery into action in daily life, not just increase screen time. - Mohar said success should be measured by the experiences, connections and discoveries that begin after people find something in the app. - That framing suggests See Circles wants to be an outcome layer, not just a search tool.

What's next: - The private beta will test whether the software can reduce searching and sifting, present better starting points and make it easier for users to act. - The company will use the beta period to learn how people respond to context-driven discovery. - See Circles appears to be building toward a broader launch if the beta proves the model works.

The bottom line: - See Circles is betting that the next discovery product should help people notice what is nearby and worth their attention before they think to search for it.