Creatio says quarterly bookings hit 255% of prior-year level as AI demand accelerates

Creatio said first-quarter fiscal 2027 bookings reached 255% of the prior-year level, fueled by rising enterprise adoption of agentic AI and its unlimited-use CRM and workflow platform. The Boston-based company is expanding product, strategy, and go-to-market investments as customers move away from legacy systems.

Why it matters: - Creatio is positioning itself as a beneficiary of the shift from legacy enterprise software to AI-native platforms. - The company says its model removes limits on users, agents, workflows, applications, and API calls, which can lower barriers to large-scale automation. - Stronger bookings and faster enterprise adoption signal that AI workflow tools are moving from pilots into broader deployment.

What happened: - Creatio said first-quarter fiscal 2027 bookings reached 255% of the prior-year level. - The Boston-based company said it now supports thousands of organizations in more than 100 countries with AI-powered customer workflows. - Creatio said its enterprise customer base with annual recurring revenue above $1 million at least doubled over the past year. - The company said it is expanding relationships with brands including Nasdaq, MetLife, Colgate Palmolive, AMD, Howdens, and the City of Boston. - Katherine Kostereva, Creatio CEO, said the market is entering the biggest enterprise software renewal cycle in decades.

The details: - Creatio described itself as an AI-native CRM and workflow platform where people and AI agents work together without limits on scale. - The company said enterprise customers are adopting agent-based AI across sales, marketing, customer service, and operations. - Creatio said companies are increasingly replacing old CRM and workflow architectures with AI-native alternatives. - The company said its global channel-partner ecosystem helps customers design, deploy, and scale customer workflows and AI agents on the Creatio platform. - Creatio said its "Unlimited" plan includes unlimited users, agents, workflows, applications, and API calls on a single platform. - The company said that package removes structural and economic barriers that have constrained enterprise automation. - Creatio said its new "10x" release includes an enhanced AI Studio for managing the full lifecycle of AI agents. - Creatio said AI Twin is a new LLM-like designer for end users to create and deploy agents without limits. - Creatio said the new CRM layer is designed to consolidate the enterprise tech stack with sales engagement, revenue intelligence, ready-to-use CRM agents, native AI web and video chats, real-time service experiences with agents, and autonomous industry agents. - The company said it is increasing investment in its AI strategy and implementation practice and is expanding its team of AI strategists across regions. - Creatio said it is also expanding development and go-to-market teams.

Between the lines: - The results suggest enterprise buyers are responding to platforms that promise faster deployment and fewer usage constraints. - Creatio is emphasizing scale, simplicity, and native AI features as differentiators against legacy vendors. - The company is also using services and partner expansion to reinforce product-led growth.

What's next: - Creatio said it will keep investing in platform innovation, AI implementation expertise, and commercial capacity. - The company said those investments are aimed at helping customers get faster value from the platform. - Creatio directed readers to more information on its AI-native CRM and workflow platform.

The bottom line: - Creatio is betting that unlimited-scale AI workflow automation will help it keep outpacing the broader CRM market.